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Bayshore Community Health Services
The challenge: Bayshore Community Health Services lacked awareness in its marketplace and the brand’s clinical services also suffered from poor impressions among potential patients.
The solution: Through an internal audit, we uncovered that Bayshore offered exceptional care for most of the basic wellness and health maintenance services - and the brand positioning Changing your life was crafted. The resulting marketing communications campaign which included print, radio, online and outdoor, achieved a 5% increase in patient census in the first 90 days.
The challenge: Bayshore Community Health Services lacked awareness in its marketplace and the brand’s clinical services also suffered from poor impressions among potential patients.
The solution: Through an internal audit, we uncovered that Bayshore offered exceptional care for most of the basic wellness and health maintenance services - and the brand positioning Changing your life was crafted. The resulting marketing communications campaign which included print, radio, online and outdoor, achieved a 5% increase in patient census in the first 90 days.
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