Bon Secours Charity Health System
The challenge: Bon Secours Charity Health System needed to introduce and promote its new cardiovascular institute to both physicians and the public. Additionally, the hospital wanted to elevate its own brand image through the marketing of the center, since our market research showed a less than favorable impression in its marketplace.
The solution: Since the Institute was the first of its kind in the region and it offered services that were desperately needed within the community, the brand position This is the one was crafted. This contributed to the Institute exceeding its first year’s target for open heart procedures
by 15%.
The challenge: Bon Secours Charity Health System needed to introduce and promote its new cardiovascular institute to both physicians and the public. Additionally, the hospital wanted to elevate its own brand image through the marketing of the center, since our market research showed a less than favorable impression in its marketplace.
The solution: Since the Institute was the first of its kind in the region and it offered services that were desperately needed within the community, the brand position This is the one was crafted. This contributed to the Institute exceeding its first year’s target for open heart procedures
by 15%.
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