Konica Minolta
The challenge: When photo industry giants Konica and Minolta merged they needed to establish a new brand position, and do so in a crowded marketplace.
The solution: After conducting a thorough analysis of the combined company’s brand assets, the competition, and the retailer network, the brand position Imagine what we can do together was developed. This spoke to the greater capabilities of the larger organization, as well as how KonicaMinolta could enhance the customer’s experience with the products. The campaign increased both awareness and sales.
The challenge: When photo industry giants Konica and Minolta merged they needed to establish a new brand position, and do so in a crowded marketplace.
The solution: After conducting a thorough analysis of the combined company’s brand assets, the competition, and the retailer network, the brand position Imagine what we can do together was developed. This spoke to the greater capabilities of the larger organization, as well as how KonicaMinolta could enhance the customer’s experience with the products. The campaign increased both awareness and sales.
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