brandwerks3

Musculoskeletal Transplant Foundation

The challenge: The Musculoskeletal Transplant Foundation — one of the highest quality tissue banks in the country — was suffering from virtually no brand identity or differentiation in the marketplace. Additionally, the national sales force didn’t have a messaging platform that effectively positioned the company against the competition.
The solution: After extensive market and sales force research, and an internal brand audit, a positioning based on true brand advantages The better approach was built. The organization was then armed with a brand that truly set it apart from the competition, and provided the sales force with a unified voice that helped achieve greater success.