Very often when I ask hospital and health services marketers what separates their facility from the competition they tell me their organization really cares, or that their docs are very good, the facility is very clean, or that the staff works as a team. My response usually is “don’t you think people assume all those things about any hospital?”
I tell them that people in the community expect their hospital to have good physicians and nurses, for it to …
Our early Spring and the numerous hints of Summer have many of us thinking about the first time our toes hit the sands of the Jersey shore, or whatever other shore you frequent. Just like this image, there are many paths that can take you there, but clearly the best is the path of least resistance.
If you’ve been at the marketing game for some time, you know that the path of least resistance is the one where …
Are you starting to think that your current brand positioning and communication direction have taken you about as far as they can? Perhaps when your brand position was developed, you envisioned it having a far longer shelf life and didn’t imagine that just a year or two in, you’d be thinking that you need to adjust things.
Perhaps you have already met with your agency and told them that you want a brand refresh – not a …
How many times have you wondered where you saw an ad before? Or, why a headline looked so familiar? Do you think many of the ads you are seeing appear to be retreads? I’m not implying that advertisers are reusing ideas or that agencies don’t have the ability to develop unique creative concepts.
What I’m suggesting is that when agencies don’t have a lot to …
