You’ve taken all the right steps to develop your brand positioning and messaging platform, and now it’s time for you and your agency to undertake the development of the creative expression of that positioning.
What’s that process going to be like? Are you the only decision maker? Are representatives from sales, business development or product marketing going to have a say? Is there a review or marketing committee?
Most likely you are not making the decision on your …
How can it possibly be December already? I don’t know about you, but for me this year just flew by. One of the promises I made to myself at the start of the year was that I’d keep track of the more interesting things said to me during some of my business development efforts this year. I thought I’d pass a few choice ones by you – in no particular order.
When your sales force hits the road does the team have a good idea of your brand strengths and why their customers and prospects should buy from them? Effective marketing doesn’t end when you unveil your brand in your advertising and communications efforts. Your loudest voice in the field may be your sales force. When brandwerks3 undertakes any branding or marketing initiative we don’t forget the sales and business development teams.
You’d be amazed how many times we …
You’ve shifted more of your budget to digital initiatives. Your site is optimized to the hilt, you’ve been very aggressive with social media, and you are watching your online activity like a hawk.
So, how come visits to your site are short and not increasing? Why are your sales and business development people still hearing “who are you and what do you do?” during their sales calls? And most importantly, why haven’t you been able to …
