Whether you’re a large national organization or a mid-size regional business, together we’ll define,
develop, and promote a brand that helps build awareness and increase business success.
Many organizations come to us because of lagging sales, weak market penetration, stiffer competition, the lack of brand awareness or confusion about the company in the marketplace. We’ll provide expert, third-party analysis of your core brand assets, marketplace, competition, key market differentiators, strengths, and weaknesses. brandwerks3 utilizes a comprehensive 3-step brand-building process that you will understand and embrace.
Brand Discovery Q&A
This Q&A session with key members of your executive, marketing, sales, and customer service teams, uncovers your perceptions and opinions about the company, its products and services, its market, competitive position, and much more.
We’ll gather market awareness and opinions about your company, its products, and the services it provides. You’ll find out how your organization fares against the competition, and why people choose you, or not.
Competitive Brand Analysis
We’ll conduct an analysis of your main competitors’ brands—which is vitally important in helping to craft a brand position you can call your own.
The Brand Development
We take what we find in the Discovery and craft your Brand Strategy, which is a long-term plan that defines what you stand for, the promise you make, and the personality you want to convey. It’s also your unique identity and what separates you from the competition.
We’ll provide you with a Positioning Statement that will accurately define your company’s brand in the marketplace. It will communicate who you are, what you do, and why you should be selected over the competition. It will also form the foundation for the copy and messaging in all your marketing efforts.
We then craft your brand story, which we’ll use to convey your brand in a consistent way across all media. Your story will include:
- Brand promise
- Brand values
- Brand voice
- Elevator speech
- Brand overview copy
Putting it All Together
brandwerks3 will bring your brand to life through the development of the key components of your identity. They will best reflect your brand assets and create an exciting new look for the organization – all while differentiating you in the marketplace.
You will be provided with examples of what your marketing materials will look, sound, and feel like, expressed in digital, print, collateral, or other marketing communications components.
- Brand Architecture
- Brand Identity Guidelines