Product Branding

Whether you’re launching an exciting new product or looking to give an existing product a bump in sales,
we can help you develop a brand that will be properly positioned, communicate product
advantages, and attract more qualified customers.

We’ll provide expert, third-party analysis of your product’s core strengths, the competition, key market differentiators, and why your product should be selected over the competition.

brandwerks3 utilizes a comprehensive 3-step brand-building process that includes Q&A’s, market research, and an analysis of the key competitors. It’s a process you will understand and embrace.

The Discovery

Brand Discovery Q&A

This Q&A session with key members of your executive, marketing, product development, sales, and customer service teams, uncovers your perceptions of, and opinions about, your product, its market, sales goals, competitive position, and  more.

Market Research

We’ll gather market awareness and opinions about your product, and why your target market would consider yours over the competition. We’ll determine what is important to customers and how your product solves a problem or benefits the buyer.

Competitive Brand Analysis

An important part of branding success is how your brand is positioned against your competition.  We’ll conduct an analysis of how your main competitors brand their products so you’ll have a brand identity and position that stands out in the marketplace.

We take what we find in the discovery phase and craft a brand strategy that forms the foundation for all of your branding, marketing, sales promotion, and communications initiatives. This includes the following:

Positioning Statement

We’ll provide a positioning statement that will accurately define your product’s brand in the marketplace, its key assets, the benefits it provides, and why it should be selected over the competition.

Product Identity

If your product is new or being rebranded, we will develop the name, logo, identity, tagline, brand guidelines, and packaging if necessary.

Brand Story

We then craft your brand story, which we’ll use to convey your brand in a consistent way across all media.  Your story will include:

  • Brand promise
  • Brand values
  • Brand voice
  • Elevator speech
  • Brand overview copy

Creative Expression

You will be provided with examples of what your product’s marketing and creative approach will look, feel, and sound like. This will be demonstrated via visual and copy expressions within digital, print, collateral, promotional, and other  tactics.

Contact Us

For more information or to request a consultation please fill out the form or call (973) 588-7461.

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