Product Branding

Whether you’re launching an exciting new product or looking to give an existing product a bump in sales,
we can help you develop a brand that will be properly positioned, communicate product
advantages, and attract more qualified customers.

We’ll leave no stone unturned, and provide expert, third-party analysis of your product’s core strengths, the competition, key market differentiators, and why your product should be selected over the competition.

To achieve this, brandwerks3 utilizes a comprehensive 3-step brand-building process that includes Q&A’s, market research, and an analysis of the key competitors. It’s a process you will understand and embrace.

small business branding - the discovery process

Brand Discovery Q&A

This internal Q&A session with key members of your executive, marketing, product development, sales, and customer service teams, uncovers your perceptions and opinions about your product, its market, sales goals, competitive position, and much more.

Market Research

We’ll gather market awareness and opinions about your product or product category, and why your target market would consider yours over the competition. We’ll determine what is important to customers and how your product solves a problem or benefits the buyer.

Competitive Brand Analysis

An important part of branding success is knowing what your competition is saying about their similar products and how they compare to yours. We’ll conduct an analysis of your main competitors’ products—which is vitally important in helping to craft a brand identity and position you can call your own.

We take what we find in the discovery phase and craft a brand strategy that forms the foundation for all of your branding, marketing, sales promotion, and communications initiatives. This includes the following:

Positioning Statement

We’ll provide you with a positioning that will accurately define your product’s brand in the marketplace, its key assets, the benefits it provides, and key market differentiators.

Product Identity

If your product is new or being rebranded, we will develop the name, logo, identity, tagline, and packaging if necessary.

Messaging Platform

After we’ve developed your product’s positioning statement we’ll craft tangible messaging that will be used to communicate to your audience. These components include all you’ll need to talk about your product in a consistent way across all media and internal communications.

Creative Expression

You will be provided with tangible examples of what your product’s marketing and creative approach will look and sound like. This will be expressed via visual and copy expressions in digital, print, collateral, or other marketing communications examples.

Contact Us

For more information or to request a consultation please fill out the form or call (973) 588-7461.

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