Small Business Branding

The benefits of branding aren’t limited to larger organizations.
Small companies and start-ups also need an accurate brand and positioning.

Smaller companies and start-ups often lack the branding/marketing expertise and internal resources required to promote their business. brandwerks3 has helped many of these firms build a brand that makes an impact and clearly communicates why they should be chosen over the competition.

The Discovery

Brand Discovery Q&A

We’ll dig deep to uncover your small business’ strengths and advantages through a Q&A with the key people in your firm.  This session uncovers your perceptions and opinions about the company, its products and services, its market, competitive position, and much more.

Customer Interviews

We’ll gather market awareness and opinions about your company, its products, and the services it provides. You’ll find out how your organization fares against the competition, and why people choose you, (or not.)

Competitive Brand Analysis

We’ll review and analyze what your competition is saying about themselves, and how their brands compare to yours. This is vitally important in helping to craft a brand position you can call your own.

The Brand Development

Brand Strategy

We take what we find in the Discovery and craft your Brand Strategy, which is a long-term plan that defines what you stand for, the promise you make, the and the personality you want to convey.  It’s also your unique identity and what separates you from the competition.


We’ll provide you with a Positioning Statement that will accurately define your company’s brand in the marketplace. It will communicate who you are, what you do, and why you should be selected over the competition. It will also form the foundation for the copy and messaging in all your marketing efforts.

Your Brand Story

We then craft your brand story, which we’ll use to convey your brand in a consistent way across all media.  Your story will include:

  • Brand promise
  • Brand values
  • Brand voice
  • Elevator speech
  • Brand overview copy

The Delivery

Putting it All Together

brandwerks3 will bring your brand to life through the development of the key components of your identity. They will reflect your brand assets and create an exciting new look for the organization – all while differentiating you in the marketplace.

Creative Expression

You will be provided with examples of what your marketing materials will look, sound, and feel like, expressed in digital, print, collateral, or other marketing communications components.

Brand Identity

Finally, you’d be provided with everything needed for your identity to take shape.

  • Brand Architecture
  • Name
  • Logo
  • Tagline
  • Brand Identity Guidelines
Contact Us

For more information or to request a consultation please fill out the form or call (973) 588-7461.

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