Small Business Branding
The benefits of branding aren’t limited to larger organizations.
Small companies and start-ups also need an accurate brand and positioning.
Typically, smaller firms face a larger number of competitors with a smaller sales force—if they have one at all. Most importantly, smaller companies often lack the branding/marketing expertise and internal resources required to promote their business to today’s sophisticated prospects. brandwerks3 has helped many of these firms build a brand that makes an impact and clearly communicates why they should be chosen over the competition.
Brand Discovery Q&A
We’ll dig deep to uncover your small business’ strengths and advantages through a Q&A with the key people in your firm. This session uncovers your perceptions and opinions about the company, its products and services, its market, competitive position, and much more.
We’ll gather awareness and opinions about your company, its products, and the services it provides, from your current customers. You’ll find out how your organization fares against the competition, and why people choose you, (or not.)
Competitive Brand Analysis
An important part of branding success is knowing what your competition is saying about themselves, and how their brands compare to yours. We’ll review your main competitors’ brands—which is vitally important in helping to craft a brand position you can call your own.
We take what we find in the Discovery and craft a Brand Strategy that will be a long-term plan for the development and communication of your image in the marketplace. It will create an accurate picture of your organization in the minds of current and prospective customers, thereby helping you achieve greater awareness and business success. A well-defined brand strategy should affect all aspects of your business, and be tied directly to consumer needs, emotions, solving problems, and your competitive environment.
Positioning & Messaging
We’ll provide you with a Positioning Statement that will accurately define your company’s brand in the marketplace, your key assets, and market differentiators. Your positioning statement will clearly communicate who you are, what you do, and why you should be selected over the competition. It will also form the foundation for the messaging in all your marketing communication efforts.
After we’ve developed your positioning statement we’ll craft tangible messaging that will be used to communicate with your audience. These components include all you’ll need to convey your brand in a consistent way across all media and internal communications:
- Brand promise
- Brand values
- Brand voice
- Elevator speech
- Brand overview copy
Putting it All Together
Once your brand direction and strategy have been established, brandwerks3 will bring your brand to life through the development of the key components of your identity. They will best reflect your brand assets and create an exciting new look for the organization – all while differentiating you in the marketplace.
You will be provided with tangible examples of what your marketing materials will look and feel like, expressed in digital, print, collateral, or other marketing communications components.
- Brand Architecture
- Brand Identity Guidelines