Small Business Branding

The benefits of branding aren’t limited to larger organizations.
Small companies and start-ups also need an accurate brand and positioning.

Typically, smaller firms face a larger number of competitors with a smaller sales force—if they have one at all. Most importantly, smaller companies often lack the branding/marketing expertise and internal resources required to promote their business to today’s sophisticated prospects.

brandwerks3 has helped many of these firms build a brand that makes an impact and clearly communicates why they should be chosen over the competition.

small business branding - the discovery process

Brand Discovery Q&A

We’ll dig deep to uncover your small business’ strengths and advantages through a Q&A with the key people in your firm.  This session uncovers your perceptions and opinions about the company, its products and services, its market, competitive position, and much more.

Customer Interviews

We’ll gather awareness and opinions about your company, its products, and the services it provides, from your current customers. You’ll find out how your organization fares against the competition, and why people choose you, (or not.)

Competitive Brand Analysis

An important part of branding success is knowing what your competition is saying about themselves, and how their brands compare to yours. We’ll review your main competitors’ brands—which is vitally important in helping to craft a brand position you can call your own.

Small Business Branding - Developing Your Powerful Brand

Brand Strategy

We’ll take what we find in the discovery and craft a brand strategy that forms the foundation for all of your marketing and communications initiatives.

Positioning & Messaging

We’ll provide you with a positioning that will accurately define your company’s brand in the marketplace, your key assets, and market differentiators.

Messaging Platform

After we’ve developed your positioning statement we’ll craft tangible messaging documents that will be used to communicate to your audience. These components include all you’ll need to convey your brand in a consistent way across all media and internal communications:

  • Elevator speech: Sales messaging to be used in the field, for in-person, phone, and email solicitation
  • Brand overview copy: Suitable for your website, marketing and sales material, presentations, PR, etc.
Small Business branding - delivering your new brand identity

Putting it All Together

Once your brand direction and strategy have been established, brandwerks3 will bring your brand to life through the development of the key components of your identity. They will best reflect your brand assets and create an exciting new look for the organization – all while differentiating you in the marketplace.

Creative Expression

You will be provided with tangible examples of what your marketing materials will look and feel like, expressed in digital, print, collateral, or other marketing communications components.

Brand Identity

  • Name
  • Logo
  • Tagline
  • Brand Identity Guidelines
Contact Us

For more information or to request a consultation please fill out the form or call (973) 588-7461.

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